Syllabus : UGC-NET/JRF/SET-Commerce (Paper-II)

UGC-NET/JRF/SET
Commerce
(For Paper-II)

Syllabus
Unit–I

Business Environment
Meaning and Elements of Business Environment.
Economic environment, Economic Policies, Economic Planning.
Legal environment of Business in India, Competition policy, Consumer protection, Environment protection.
Policy Environment : Liberalization, Privatisation and globalisation, Second generation reforms,
Industrial policy and implementation. Industrial growth and structural changes.
Unit–II
Financial & Management Accounting
Basic Accounting concepts, Capital and Revenue, Financial statements.
Partnership Accounts : Admission, Retirement, Death, Dissolution and Cash Distribution.
Advanced Company Accounts : Issue, forfeiture, Purchase of Business, Liquidation, Valuation of shares, Amalgamation, Absorption and Reconstruction, Holding Company Accounts.
Cost and Management Accounting : Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis, Marginal costing and Break-even analysis, Standard costing, Budgetary control, Costing for decisionmaking Responsibility accounting.
Unit–III
Business Economics
Nature and uses of Business Economics, Concept of Profit and Wealth maximization. Demand
Analysis and Elasticity of Demand, Curve Analysis, Law.
Utility Analysis and Indifference of Returns and Law of variable proportions.


Cost, Revenue, Price Determination in Different Market Situations : Perfect competition, Monopolistic competition, Monopoly, Price discrimination and Oligopoly, Pricing strategies.
Unit–IV
Business Statistics & Data Processing
Data types, Data collection and analysis, sampling, need, errors and methods of sampling, Normal distribution, Hypothesis testing, Analysis and Interpretation of Data.
Correlation and Regression, Small Sample Tests : t-test, F-test and chi-square test.
Data processing : Elements, Data entry, Data processing and Computer applications.
Computer Application to Functional Areas : Accounting, Inventory control, Marketing.
Unit–V
Business Management
Principles of Management.
Planning : Objectives, Strategies, Planning process, Decision-making.
Organising, Organisational structure, Formal and Informal organisations, Organisational culture.
Staffing.
Leading : Motivation, Leadership, Committees, Communication.
Controlling.
Corporate Governance and Business Ethics.
Unit–VI
Marketing Management
The evolution of marketing, Concepts, Concept of marketing, Marketing mix, Marketing environment.
Elements of consumer behaviour, Market segmentation.
Product decisions.
Pricing decisions.
Distribution decisions.
Promotion decisions.
Marketing planning, Organising and Control.
Unit–VII
Financial Management
Capital Structure, Financial and Operating leverage Cost of capital, Capital budgeting Working
capital management Dividend Policy.
Unit–VIII
Human Resources Management
Concepts, Role and Functions of Human Resource management, Human Resource Planning,
Recruitment and Selection Training and Development, Succession Planning.
Compensation : Wage and Salary Administration, Incentive and Fringe benefits, Morale and Productivity.
Performance Appraisal.
Industrial Relations in India, Health, Safety, Welfare and Social security, Workers' Participation in Management.
Unit–IX
Banking and Financial Institution
Importance of Banking to Business, Types of Banks and Their Functions, Reserve Bank of India, NABARD and Rural Banking.
Banking Sector Reforms in India, NPA, Capital adequacy norms.
E-banking.
Development Banking : IDBI, IFCI, SFCs, UTI, SIDBI.
Unit–X
International Business
Theoretical foundations of international business, Balance of Payments.
International Liquidity, International Economic Institutions : IMF, World Bank IFC, IDA, ADB.
World Trade Organisation : its functions and policies.
Structure of India's Foreign Trade : Composition and direction, EXIM Bank, EXIM Policy of India, Regulation and promotion of Foreign Trade.